I am a super hero I am no less mortal
I am a king, with riches and fame
I am a poster in every teenager's room,
I am an idol for every other dreamer
I am God, I am worshiped all over.

I am a super hero I am no less mortal
I cannot err, I should not fail
For I am no mortal, I am no immortal either
I am killed, my effigy burnt
My funeral conducted, if I fail
My family tormented, my assets torn down
I turn a traitor, everytime I fail

I am a super hero I am no less mortal
I am Sachin Tendulkar, I am Yuvraj Singh
I am Mahendra Singh Dhoni, I am Rahul Dravid
I am made to win, I cannot fail...

"What's in a name? That which we call a rose
By any other word would smell as sweet."

This was quoted by William Shakespeare in Romeo and Juliet. This quote will not hold its place in today's world where Everything's in a name... A name has a surname, given name, assumed name, family name, full name, half name, code name, pet name, nick name and everything is in a bloody name. Like for example take my name, Deepu which according to the standard naming conventions (listed somewhere!!!) is not deemed to be called a full name. It can be a half name, a pet name, a nick name whatever(there are gender concerns too as deepu tends to sound more feminine).. My friends have chopped my half name further and call me Dee... Thanks to the SMS language that has taken the world by storm, some even call me D!! So deepu being feminine and incomplete was always accompanied by Valathara and Ashokan (my dad's name)

Sir: "Whats your name??"
Dee: "Deepu"
Sir: "!!! whats your full name?? "
Dee: "Deepu is my name sir.. Valathara Ashokan Deepu"
Sir: "ok.. You are Ashokan Deepu"

Dee: "Hello, This is Deepu joining the call"
Someone: "Oh.. I thought deepu was a girl"
Dee: "!@#$**"

The most recent problem I faced with my name was in my passport. The name details in my passport was inappropriate. My surname column was empty and the given name had my full name 'Valathara Ashokan Deepu' (You know Deepu cant live alone!!). I was told that to get a visa you ought to have a surname. Its the surname, the family's pride that you carry with you when you go abroad. So to make my ancestors gleam with pride I went to the passport office in secunderabad. The passport office was surrounded with lots of agents sitting with type writers, xerox machines, web cams n digital cameras to serve the public. As soon as I parked my bike near the office I was escorted by three agents to their place. One of the dudes looked at my passport, knew what the problem was and started filling a form. Once again the surname column was empty and in the given name he put my name as Valathara Ashokan Deepo (Yo!!). Probably he felt Deepu was obsolete and Deepo was the in thing. After some request he finally agreed to change it back to Deepu. The form was complete, photos were taken, copies were made and finally I asked him what am I doing with this form?? He said this is for the E.C.N.R (emigration check not required) and thats the most important thing I need now. 'what about my surname? ' (I knew my ancestors were watching me!!) He was silent, shocked and kept staring at me......

He came out of the shock and took me to another agent, perhaps the most important man around the passport office with a demeanour which hints that he is most eligible person to be the next prime minister of our country. After studying my passport, he concluded that its not a trivial issue. He explained the difficulties using passport jargon and told me that the issue can be resolved and I can get a fresh passport immediately if I pay him 2000 bucks failing which, it will take a long time to get a new passport. 'How long is that long time??' '15 to 20 days' (15 to 20 days!!! Anything can happen.. India might lose to Sri Lanka, the agitated Indian mob will burn down the passport office along with the homes of the Indian players. My passport will turn to ashes and my ancestors will curse me!!!) I thanked him for his wonderful suggestion (and wished him good luck for the elections!!) and headed into the passport office with a new form, a new photo, new copies, a surname.. The new passport will be given to me in a week's time.. Shakespeare might have not faced the problems that I have gone through or he would have given a second thought before quoting that.

"whats in a name??? Deepu, Dee, D!!
Everything's in a name!! Surname: Valathara Ashokan Given Name: Deepu (male)"

Greetings!
Here's another masterpeice from the number one brand in sports equipment, Nike. It was always known for its exceptional creativity in the advertisement segment. For the first time Nike has come up with a major cricket commercial outside America. Its an awesome video potraying Cricket (Very much Indian) being played on the top of a bus stuck in a traffic jam with an excellent background song!! This commercial video full of nuance captures the true spirit of Indian cricket, galli cricket taken to the level of being played on the top of bus and truck with players fielding on the top of cars and hanging on traffic signal post. As usual there isnt much of the sportswear endorsed.

http://www.youtube.com/watch?v=Ib3WSzJyqVQ

Apparently this is all part of Nike's Cricket World Cup push and its major attempt to tap into the Indian market. Nike has also become the official apparel sponsor for Team India and it recently unveiled the new national team uniform.

Nike has signed a five year contract for which the company paid BCCI a sum of 169 crores. Though internationally No 1, with dominance of huge margin which even led to the No 2 and No 3 players in the world to merge (Adidas buying over Reebok), Nike has not really made its presence felt in the Indian market with only 15% of market share and Reebok commanding 40% market share and Adidas 20%. The company has planned to strike it hot with cricket in its arsenal and World cup around the corner.

This surely speaks volumes about the realisations of major compaines around the globe of the potentials of the Indian economy which is growing steadfast. Good luck for Nike, Good luck for Team India with a brand new apparel, lets hope the Indian spirits are high and firing in the world cup as shown in the video.. India.. Just Do It!!