Greetings!
Here's another masterpeice from the number one brand in sports equipment, Nike. It was always known for its exceptional creativity in the advertisement segment. For the first time Nike has come up with a major cricket commercial outside America. Its an awesome video potraying Cricket (Very much Indian) being played on the top of a bus stuck in a traffic jam with an excellent background song!! This commercial video full of nuance captures the true spirit of Indian cricket, galli cricket taken to the level of being played on the top of bus and truck with players fielding on the top of cars and hanging on traffic signal post. As usual there isnt much of the sportswear endorsed.
http://www.youtube.com/watch?v=Ib3WSzJyqVQ
Apparently this is all part of Nike's Cricket World Cup push and its major attempt to tap into the Indian market. Nike has also become the official apparel sponsor for Team India and it recently unveiled the new national team uniform.
This surely speaks volumes about the realisations of major compaines around the globe of the potentials of the Indian economy which is growing steadfast. Good luck for Nike, Good luck for Team India with a brand new apparel, lets hope the Indian spirits are high and firing in the world cup as shown in the video.. India.. Just Do It!!
Here's another masterpeice from the number one brand in sports equipment, Nike. It was always known for its exceptional creativity in the advertisement segment. For the first time Nike has come up with a major cricket commercial outside America. Its an awesome video potraying Cricket (Very much Indian) being played on the top of a bus stuck in a traffic jam with an excellent background song!! This commercial video full of nuance captures the true spirit of Indian cricket, galli cricket taken to the level of being played on the top of bus and truck with players fielding on the top of cars and hanging on traffic signal post. As usual there isnt much of the sportswear endorsed.
http://www.youtube.com/watch?v=Ib3WSzJyqVQ
Apparently this is all part of Nike's Cricket World Cup push and its major attempt to tap into the Indian market. Nike has also become the official apparel sponsor for Team India and it recently unveiled the new national team uniform.
This surely speaks volumes about the realisations of major compaines around the globe of the potentials of the Indian economy which is growing steadfast. Good luck for Nike, Good luck for Team India with a brand new apparel, lets hope the Indian spirits are high and firing in the world cup as shown in the video.. India.. Just Do It!!
